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Dolce far niente

AFPRG ends this Friday, my dears, and we’re looking back at the archive.  Monday and Tuesday’s posts were about grit and hard work, so here’s the opposite: Dolce far niente is an Italian proverb created to justify spending an entire sunny afternoon at the espresso bar, watching people walk by …

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Not my circus, not my monkey

Happy Friday darlings! Just to keep repeating my key message, AFPRG will post its last post a week from today – November 21.  Instead of an archival post today, let’s all learn my new favorite expression: “Not my circus, not my monkey.” This absolute genius Polish idiom means “it’s not …

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Team

I live in San Francisco, PR Girls, and there’s only ONE THING on everyone’s mind in San Francisco right now. Our magnificent World Series winning San Francisco Giants! The Giants are a great lesson for PR teams too.  After the 2010 World Series win, Giants manager Bruce Bochy said it …

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Little bangs

This Bloomberg piece about Indian Prime Minister Narendra Modi’s ‘little bang’ reforms is a useful lesson for anyone who works in the agency business. When you start to work with a new client you may feel entirely overwhelmed by the magnitude and depth of the client’s problems.  You might either …

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Planning

We all love to plan, don’t we PR Girls? Planning’s an absolutely necessary activity. How else will we bring our strategy to …

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Less than you think

Dreading doing something PR Girls? Can’t believe you didn’t get it done this week? Feel oppressed by the thought of having to …

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Ceding control

One of my great friends who’s a former marketing VP always said that people stealing her ideas was the best evidence that …

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It’s always something

Lately, PR Girls, I’ve been getting huge zits on my chin.  Sequentially. As soon as one horrid zit disappears, a new one …

JeterChipper2012

Positivity

As Derek Jeter’s absolutely inspiring career comes to an end, we all have a chance to remember and celebrate his character.  In …