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blabbermouth

Naughty CEOs

This made me laugh, reading a Quentin Hardy piece on Salesforce in this morning’s New York Times: “The product is not unexpected, because of some overeager tweeting by Marc Benioff, a Salesforce co-founder and the company’s chief executive. True to form, the boss started tweeting about it again Sunday evening, breaking …

Repeat

Repeat

HP’s big news today has me thinking about massive announcements in general.  And how amazingly frustrating it can be to get a clear message into your audiences’ heads. When you have big news, you need to repeat it. To every audience. In every language. Over and over again. For months. …

balloonsky

From hype to reality

Our profession creates hype, extending the promise of something new into a frenzy of attention and excitement until that new idea takes over the world.  It’s thrilling when we can do that. But of course nothing is ever as magnificent as it seems.   Everything falls to earth. Steve Lohr’s piece …

SHOCKED-FACE-facebook

No surprises

  People don’t like surprises. And surprises are not a good communications tool.  When you’re surprised by something, you spend a ton …

shoes-race

No shortcuts

As we all know, PR Girls, this profession requires a lot of detailed, time-intensive labor. Want to pitch a reporter? Better read …

Typing

And another thing

Yesterday, PR Girls, we finally got around to discussing that Microsoft internal mal-memo. While we’re on the topic, a couple of additional …

medium

A new? medium

In August 2012, Medium was launched.  And yet somehow in just the last three weeks my e-mail inbox and Facebook and Twitter …

NATO Summit meetings of Heads of State and Government - Final press conference

Ready for your close up?

Once you’ve communicated to your company/client’s leadership that changing perceptions requires patience, persistence and discipline, you need to obtain executive commitment to …