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Messaging

words

Words

There’s some great stuff in the Holmes Report’s debrief from their annual PR Summit. The story “In Business as in politics, words matter” made me laugh this morning.  In his talk Frank Luntz cited research that compared company slogans that are about how great the companies are vs company slogans …

bacon

Profound simplicity

Roses are red Bacon is red Poems are hard Bacon This piece of poetic perfection was written by the son of one of my Facebook friends. I can just hear this kid’s thoughts, pencil in hand, pressure mounting.  He has a topic, he has a deadline, but he does not …

play

Hungry for narrative

People love stories. People hunger to understand the world through watching how other people cope with the world and with each other.  Ancient Greeks and Romans had mythology, medieval Europe had troubadours, Elizabethan England had that guy who wrote a lot of plays, Victorian England had Dickens and Hardy serialized …

jayson werth

Irrational perceptions

I hate the Washington Nationals baseball team. The team wasn’t even a franchise when I was in New York and followed the Mets, so there’s no rivalry there. Yes they spanked the Giants during the regular season, but that didn’t cement my hatred.  No, I hate Mitch McConnell. And the …

Repeat

Repeat

HP’s big news today has me thinking about massive announcements in general.  And how amazingly frustrating it can be to get a …

Colbert

Telling your story

As the battle between Amazon and authors has crescendoed, more and more authors are doing a great job vilifying Amazon.  In today’s …

Roger Goodell

Power = cluelessness

The NFL’s recent antics provide enough content for a whole semester’s course on What Not to Do in PR.  For today, though, …

Zenefits Chief Executive Officer Parker Conrad Interview

Delicious authenticity

This story about Zenefits’ CEO Parker Conrad is one of the most readable technology stories in ages. Why? Because it’s real. It’s …

balloonsky

From hype to reality

Our profession creates hype, extending the promise of something new into a frenzy of attention and excitement until that new idea takes …