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Professionalism

JeterChipper2012

Positivity

As Derek Jeter’s absolutely inspiring career comes to an end, we all have a chance to remember and celebrate his character.  In today’s New York Times there’s a thoroughly charming story about base runners recalling little chats with Jeter in the infield. What’s great about this piece is how many …

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Not Chicken Little

Bad things happen, PR Girls. Many of us, excitable creatures that we are, tend to jump right into triage mode, raising the alarm as if every unpleasant thing that happens is a five alarm fire.  It almost never is. Having said that, assessing the gravity of a situation is nearly …

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Correcting your boss

Is it ever OK to correct your boss in public PR Girls? It depends entirely on the boss, and on which ‘public’ …

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We all have our limits

  As the famous adage goes, PR Girls, the client is always right. You are taught never to give a client an …

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Message diplomacy

PR Girls, when a product manager hands you a 67 page document and proudly exclaims, “Here’s the messaging for the launch! It’s …

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No shortcuts

As we all know, PR Girls, this profession requires a lot of detailed, time-intensive labor. Want to pitch a reporter? Better read …

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Managing vs doing

This is a point we’ve covered before, PR Girls, but it bears repeating. Managing and doing are entirely different skills.  What it …