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Spokespersons

IOWA MBB VS WISCONSIN

Go to the bench!

There’s one more Holmes Report headline that caught my eye on Monday – “CEOs may not be the best placed to address reputation deficit” The story mostly focuses on new research showing that people (especially in the US and Europe) don’t trust corporations. That is not news. The useful truism …

blabbermouth

Naughty CEOs

This made me laugh, reading a Quentin Hardy piece on Salesforce in this morning’s New York Times: “The product is not unexpected, because of some overeager tweeting by Marc Benioff, a Salesforce co-founder and the company’s chief executive. True to form, the boss started tweeting about it again Sunday evening, breaking …

Zenefits Chief Executive Officer Parker Conrad Interview

Delicious authenticity

This story about Zenefits’ CEO Parker Conrad is one of the most readable technology stories in ages. Why? Because it’s real. It’s so refreshing to see someone speak truth in a world dominated by hype, hubris and competition. One can argue whether exposing your business challenges and fears is a …

report card

Report cards

The only report card that’s useful, PR Girls, is one that constructively tells the truth. We give report cards when we coach spokespersons.  If you want better spokespersons, it’s up to you to give good report cards. If you always tell your spokespersons they’re fabulous, regardless of how they performed, …

shoes-race

No shortcuts

As we all know, PR Girls, this profession requires a lot of detailed, time-intensive labor. Want to pitch a reporter? Better read …

blue-sky-background

Fresh Air

Business language, PR Girls, can be stultifying oppressive. Businesses are populated with people who speak like humans when they talk to each …

stephen-elop-2

More of what not to say

PR Girls have exceptional ability to spot a good message. And great instincts about how a message might be received by its …

NATO Summit meetings of Heads of State and Government - Final press conference

Ready for your close up?

Once you’ve communicated to your company/client’s leadership that changing perceptions requires patience, persistence and discipline, you need to obtain executive commitment to …

Small_pair_of_blue_scissors

Less really is more!

People obscure their best messages.   Spokespersons who say too many words aren’t quoted. Long pitch e-mails are tossed.  Editing takes time, but …